Welcome,
glad you’re here!
About Me
Psychologist turned journalist turned creative. That kind of career path says two things:
I’m terrible at math.
I’m fascinated by ideas.
No. 1 is negotiable. But if you share No. 2...let’s create something truly great together.
Some of my recent work…
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Walmart "Add to Heart" World Premiere
To tout Walmart’s debut holiday "RomCommerce," we didn’t just promote a fictional Walmart love story — we celebrated the thousands of real-life Walmart love stories.
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McDonald's x Crocs
McDonald’s went big for Crocs’ largest ever global partnership — and made superfans feel seen.
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Allstate Talking Walls
70% of youth soccer players quit the game by 13-years-old due to a lack of coaches. That’s where we subbed in…
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McDonald's Sprite Static
For the ultimate drink that “hits different,” we needed an idea that felt different. McDonald’s Sprite’s biggest fans long compared the drink to “static,” but how do you get new fans onboard?
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Allstate Safe Sips
The holidays involve a lot of driving, and a fair amount of drinking. But never together.
That’s why Allstate stepped up with a drink of its own…
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Allstate Beautifully Safe
20% of accidents occur in parking lots, and personal grooming is one of most common distractions behind the wheel.
We all want to look our best, but Allstate believed safe driving is beautiful driving.
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McCafé Sustainable Biodome
As THE global restaurant, McDonald’s has a responsibility to the planet—but sustainability at scale takes time. It’s a journey.
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Allstate Giving Athletes Our All
In 2021, amidst Covid, the entire college sports landscape changed with three simple words…Name, image, and likeness.
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Scam Spotter
If fraud can happen anywhere through nameless, faceless technology, we thought…what if technology could help keep you safe? No face, but a well-known name. Alexa.