Allstate Talking Walls

The major barrier in American soccer? Access to instruction. In fact, 70% of players give up the sport by age 13 because of the lack of qualified coaches.

So we thought if walls could talk, why couldn’t they coach?

In partnership with the USWNT and Chicago-based Black Star, we created a first of its kind coaching mural: six kickable drills on bottom, with truly inspirational art on top.

The real drills the pros use, combined with what they want to say to the next generation. What better way to protect the future of the game?