McDonald’s x Crocs

McDonald’s and Crocs. Both are instantly recognizable. Both share fans that embrace a fun, surreal absurdity.

So when we set about our worldwide shoe collaboration, we invited fans to step into a unique world…to Step Into McDonaldland.

With Grimace, Hamburglar, and Birdie we made Crocs’ most nostalgia-driven (and largest ever) shoe collab. Fans could even pick up their shoes at “Croc-Thrus” around the world.

Social immersed fans in our McDonaldland world while they showed off their shoes. And the internet collectively lost its mind—with resale stalwart StockX taken over by Grimace from day one of the campaign.

As seen in: New York Times, Hypebeast, Complex, Today Show, High Snobiety, and more.