For the ultimate drink that “hits different,” we needed an idea that felt different. McDonald’s Sprite’s biggest fans long compared the drink to “static,” but how do you get new fans onboard?

If fans were translating the taste to static, what if we did the reverse? Translating “static” to the taste of Sprite.

That’s why we tapped producer and TikTok sensation Tisa Korean to start with the sound and buzz of static, and translate it into the definitive taste of McDonald’s Sprite.

As seen in:

Ad Age, Food and Wine, Adweek, Mashed, The Drum, Afrotech, and more.